Is the lighting of cosmetics stores so exquisite? Look what seeposh says! How do you do it?

It is not difficult to create the atmosphere of cosmetics stores! Commercial lighting design is the most effective means. Seeposh believes that only a good lighting design and layout in the store can highlight the distinctive colors of the goods and natur
From:SEEPOSH—Connie
It is not difficult to create the atmosphere of cosmetics stores! Commercial lighting design is the most effective means. Seeposh believes that only a good lighting design and layout in the store can highlight the distinctive colors of the goods and naturally attract customers to enter the store for consumption.
You can imagine that when tourists pass by the door, they are driven by some kind of magic. Even if they do not want to buy, they also want to go into the store. After entering the store, her eyes were suddenly attracted by the beauty display cabinet area, and every product was shining. How can a girl, a visual animal, refuse!


 

In fact, the use and layout of commercial lighting is the essence of the cosmetics products in the display case, which can make customers eye-catching.

Excellent cosmetics display cabinets will use local lighting (also known as key lighting), whose brightness is 3-5 times stronger than the space ambient light, which strengthens the communication of the exhibition information and highlights the characteristics of the exhibition.

There are many kinds of lamps suitable for local lighting, but not all of them are suitable. After all, different cosmetics have different lighting requirements. When designing cosmetics display cabinet lighting, factors such as product container material and promotion attributes should be considered.

If you want to display new products or core products, it is recommended to use low-power spotlights to directly provide key lighting for the products in the display cabinet, with high contrast of illumination and more attractive three-dimensional performance.

For products sensitive to light and heat, as well as products with transparent appearance, it is recommended to use light film for internal lighting or low temperature LED lamps. The products rely on indirect diffuse light to achieve local lighting effect and overall decorative effect.

For example, in order to be convenient and efficient, what is most used in actual cases is to provide local lighting for goods with light strips or display lamps. According to the overall performance requirements in the cabinet, single-sided or double-sided light sources are arranged.

 If you have any questions about the lighting design of the beauty shop , please consult seeposh.

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